F1 to break the US market

Unsurprisingly with new American owners in the form of Liberty Media Group, Formula One will be looking to break the North American market.

There appears to be a lot of new and fresh ideas from F1’s new chairman Chase Carey, but the main one over upcoming seasons is likely to see the Formula One calendar nudge closer to 25 races a season from it’s current 20.

Carey is also looking towards a second race in the USA to help aid their bid to break that market.

McLaren executive director Zak Brown believes that will be a successful strategy, but does warn that it will take some time.

‘We need another US race, Austin has done an outstanding job, it’s great that Haas is there, and it will certainly be great to get a front-line American driver in time.

‘And it’s going to be beneficial that Liberty knows the US market place so well. he told motorsport.com.

‘No one one thinks this is going to become an American sport overnight. It is just one territory, but a really important one that I think as much room for growth as any territory in the world.

‘It loves motorsports and it loves sports, whereas some of these new territories we’re going into, we’re having to develop sports.

‘We just need to get the American public more exposed to our sport, and no doubt they’ll fall in love with it, just like pretty much every market that we go to,’