Date: 27th November 2017 at 6:55pm
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Following the finale of the 2017 Formula One World Championship in Abu Dhabi, Formula One launched a brand new logo.

In a rather awkward ceremony of sorts former Formula One drivers and now pundits Martin Brundle and David Coulthard introduced the new logo on the podium alongside race winner Valterri Bottas and four-time Formula One World Champions Lewis Hamilton and Sebastian Vettel.

After the video had run, the logo appeared on the podium, with some rather cheap baseball caps emblazoned with the logo handed out.

‘What we wanted to do was provide a fresh energy to the sport and I think we have a lot of plans for the future, a lot of things we want to do and we thought the logo was a good way to emphasise the excitement, fresh energy and a new day to take the sport to a new place,’ F1 chairman Chase Carey told Sky Sports.

‘That’s respecting what the sport has been. We’re not looking to change the sport, we’re looking to provide a fresh innovation and energy to a great sport that we can enhance in a number of ways.’

However it hasn’t gone down well with many Formula One supporters and drivers who much preferred the old logo which had been in use for the past 30 years.